New Revenue Streams as a Path to Growth

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Strategy Execution
Welcome to the final chapter of the growth strategy series. In our last chapter, we discussed strategy quantification, including team composition, roles and responsibilities, and best practices when identifying and quantifying the underlying strategic initiatives supporting each imperative. Key takeaways are as follows:

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Leveraging Corporate Brands to Maximize Value
Once purely an investor and employee-facing corporate brand, for over a decade, Procter & Gamble has successfully leveraged the P&G brand to create global programs that build corporate equity while driving incremental product brand sales.

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A Framework for Strategy Assessment
The year 2020 was far from a normal one. Given the incredibly turbulent times caused by the global pandemic that continues to impact daily lives worldwide, many business leaders made different strategic choices that ranged from identifying and capitalizing on new sources of value to merely finding ways to stay in business.