Building a Focused Five Year Growth Strategy for a Global Extrusion Equipment Manufacturer
INDUSTRIAL MANUFACTURING
Opportunity
A private equity owned manufacturer of extrusion equipment was developing its five year strategic plan. The company operated multiple business units across geographies worldwide, making it critical to understand where to focus products, markets, and investment to drive value creation.
Action
Denneen and Company applied an agile strategy development approach to create a fact based foundation for decision making.
Quantifying global extrusion equipment demand based on end market sizes and trends
Assessing aftermarket value by equipment type
Conducting a robust quantitative study to understand customer needs and purchase criteria
Mapping the competitive landscape, including estimated market shares by geography and product type
Facilitating collaborative working sessions and strategy workshops with leadership
Outcome
The proprietary research revealed clear strengths and opportunities, including a significant underdevelopment of high margin aftermarket parts and services. These insights informed a focused five year strategy that prioritized the largest value creation opportunities while pivoting away from lower value activities. Detailed initiatives and investment plans defined the execution roadmap and expected contribution over the planning horizon.
