Our analysis highlights how inflation, stabilizing pet ownership, and shifting pet parent expectations have reset the pet food and accessories market. Winning in this environment requires moving beyond premiumization toward sharper segmentation, disciplined portfolios, and a stronger focus on total value delivered to pets, pet parents, and retailers.
The paper outlines where growth remains achievable, how consumer needs are diverging by generation and use case, and what brand owners and investors must do to drive sustainable value creation in a more constrained market.
