A private-equity owned, leading global manufacturer of industrial thread wanted to develop a strategy that would help drive future global growth, and create a compelling case to potential buyers when the company was put up for sale. Arriving at an optimal global growth strategy and supporting a successful sale required deeper insights in two key areas:
Market size and growth rates across numerous countries and end markets
Company strengths and opportunities
Action
We collaborated with the PE firm and company management to tailor our capabilities and frameworks to arrive at new levels of insight.
Opportunity Assessment & Identification
Leveraging a proprietary, bottom-up approach encompassing multiple market factors, we conducted thorough Market Analysis that led to:
- Detailed sizing of the North American glass container market
- Growth projections in the most relevant product categories
Insight Development
We conducted customer research including an online customer survey that produced insights into the company’s existing customer base:
- Perceptions of critical attributes relative to competition
- Customer stickiness and key purchase criteria
- Opportunities for both improvement and growth
Enterprise Growth Strategy
We developed an attainable, 5-year growth strategy with clearly articulated key initiatives and a credible forecast to help demonstrate the company’s potential future state.
Impact
The private equity firm was able to secure a highly successful, profitable sale.
