Leveraging Corporate Brands to Maximize Value

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Leveraging Corporate Brands to Maximize Value
Once purely an investor and employee-facing corporate brand, for over a decade, Procter & Gamble has successfully leveraged the P&G brand to create global programs that build corporate equity while driving incremental product brand sales.

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White Paper
Strategy Development & Articulation
Welcome back to the growth strategy series. In our last chapter, we discussed the insights generation phase of growth strategy development. Key takeaways are as follows: Insights are not findings and observations. They are the result of careful analysis and often a combination and synthesis of various facts and data points.

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Growth White Paper
Insights Assessment
Welcome back to the Growth Strategy Series. In our last chapter, we discussed mobilization and the strategy readiness phase for growth strategy development – what to expect, who to include, and how to keep people motivated and on-track. Key takeaways are as follows: