Strategy Adaptation in Turbulent Times

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Leveraging Corporate Brands to Maximize Value

Once purely an investor and employee-facing corporate brand, for over a decade, Procter & Gamble has successfully leveraged the P&G brand to create global programs that build corporate equity while driving incremental product brand sales.

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New Revenue Streams as a Path to Growth

In a 2021 study among over 1000 executives, McKinsey & Company found that these business leaders expected 50% of their company’s 2026 revenue to come from products, services, or businesses that had yet to be created.

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Strategy Execution

Welcome to the final chapter of the growth strategy series. In our last chapter, we discussed strategy quantification, including team composition, roles and responsibilities, and best practices when identifying and quantifying the underlying strategic initiatives supporting each imperative. Key takeaways are as follows:

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