Growth Strategy
Overview
Growth Strategy is at the core of what we do. Designed to identify proprietary insights that drive strategic choices, we use our agile strategy development approach to tailor every engagement to fit our unique clients’ needs. Each client comes away having established clear choices, quantified objectives, and an actionable, pragmatic strategy and roadmap to then execute.
Common Challenges faced by Our Clients
- Identifying and Selecting in which Markets/Geographies to Enter or Expand
Approach: Market sizing and growth rates (size of prize), fit with company offer and capabilities (right to win)
- Navigating and Capitalizing on Industry Disruption
Approach: Market research and expert interviews, disruption understanding and impact forecasting, business model and/or offer evolution to capitalize
- Driving Differentiation in Commoditized Industries
Approach: Competitive offer and positioning assessment, customer needs assessment, brand positioning development and offer evolution to create value
- Understanding and Exceeding Customer Needs
Approach: Voice of Customer study, identification of key purchase criteria and satisfaction drivers, offer evolution to meet/exceed customer expectations
- Identifying the Ideal Consumer and/or Customer Target
Approach: Consumer/Customer segmentation, target segment identification, path-to-purchase understanding, offer and communication plan development to win
- Optimizing the Go-To-Market Strategy
Approach: Channel mapping (volume and value), consumer/customer preference understanding, GTM evolution and optimization
- Constructing the Ideal Offer
Approach: Concept testing, Discrete Choice Modeling (conjoint), share/impact analysis of offer element changes
We are Here to Help
Clients often come to us facing tough growth choices: which markets to enter, what channels to invest in, how to shape the right offer, who to target, or how to manage overlapping brands. We bring clarity by uncovering the proprietary insights that matter, evaluating the options that count, and building focused strategies that move the business forward. If you're navigating complexity and need a path to growth that’s both choiceful and actionable, we’re ready to help.
HOW WE CAN HELP
Denneen® Services include:
Enterprise Strategy
Developing a comprehensive, enterprise-wide plan designed to drive sustainable and profitable growth.
Brand Strategy
Growing brand value by identifying target segment(s), differentiating from competition, and influencing perception of the brand.
Go-to-market Strategy
Defining the ideal offer and the channel(s) and sales & marketing approach to successfully bring to market.
Strategy Assessment
Evaluating the state of the current strategy to determine areas of strengths and opportunities and gaps to address.
Commercial Excellence
Our Commercial Excellence Assessment identifies key opportunities to improve the go-to-market approach and strengthen commercial execution.
Achieve Market Readiness & Sustainable Growth
Our Commercial Excellence Assessment identifies key opportunities to improve the go-to-market approach and strengthen commercial execution.
