Commercial Due Diligence to Support the Acquisition of a Global Sporting Goods Brand
PRIVATE EQUITY / DILIGENCE
Opportunity
A private equity firm was evaluating the acquisition of a global sporting goods company and required a clear view of market potential, competitive positioning, and commercial risk across geographies.
Action
Denneen and Company conducted a comprehensive commercial due diligence combining proprietary modeling and primary research.
Building a global and regional market model using primary and secondary data
Designing and fielding primary research with consumers, retailers, and sporting facility operators
Assessing brand strength, purchase criteria, and unmet needs
Conducting a deep dive analysis of marketing mix and commercial spending effectiveness
Mapping marketing activities to in market performance
Outcome
The findings informed valuation and investment decisions while identifying opportunities to streamline commercial spending with minimal impact to performance. Post acquisition, the insights guided geographic focus, brand positioning, go to market priorities, and marketing efficiency, contributing to significant value realization at exit.
